We want to make your business work.  The Direct Marketing Association is an excellent resource for you so we have provided a link to their Best Practice section to give you expert guidance.

The best practice guides include:

Successful business to business direct marketing
http://www.dma.org.uk/DocFrame/DocView.asp?id=222&sec=-1

Users guide to door drop advertising
http://www.dma.org.uk/DocFrame/DocView.asp?id=890&sec=-1

Best practice guidelines for response handling
http://www.dma.org.uk/DocFrame/DocView.asp?id=236&sec=-1