To get the most from your leafleting, CKL recommends you consider your activities over a whole year.  Getting your name through your customer’s door should be core activity for your business. 

To ensure the best response, you should be leafleting regularly, consider some of the following ideas:

• Create a theme that carries on from one leaflet to the next – this makes your business message more memorable and increases response.
• Tap into main calendar dates such as Valentine’s Day … following the theme of these special dates gives your customers a more compelling reason to buy.
• Think about cash flow and new stock – prompt clearance sales, promote new stock items, highlight special offers and increase your sales and business profile.
• You might even use campaigns to promote the way you work and remind customers of your high standards and attention to detail – pure reputation building.

From the onset you should always be thinking about a link, a theme, a series. Any idea or hook that will help your target customers readily identify your business and even start to anticipate your next communication with them.